Lucas Ballarat

Sales and Information Centre

OPEN DAILY 11am to 5pm
Eleanor Drive Lucas, Ballarat

Call 03 5322 5925

Lucas Ballarat

Did you know?

At Lucas, all streets are named in honour of the soldiers who enlisted in World War One. Each soldier has a tree in their honour along the Avenue of Honour, these trees are referenced on each Lucas street sign.

The Avenue of Honour was conceptualised, planned and planted by Elly Lucas and the 'Lucas Girls'. Mrs Lucas started her textiles company with her daughters and 20 employees in 1888. What started as a home-based business grew to employ 500 women by 1917.

The 'Lucas Girls' came to encapsulate all that the community spirit of Ballarat stands for - working together through difficult times, honouring those who have contributed to a greater cause, and finally, a get up and go attitude.

Between 1917 and 1919, the 'Lucas Girls' raised money to buy and plant almost 4,000 trees to honour all the local men who enlisted in the Australian Imperial Forces during the First World War. The Girls' commitment to raise money during tough times and plant thousands of trees on weekends showed a strength and determination that is admirable.

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